College Life Board Game
This project was assigned while I attended the University of Wisconsin Platteville in the advertising class. We were assigned groups to design a toy to market. We choose a game and marketed it towards college students. Below is the proposal and the actual project.
The Proposal:The Toy we plan on marketing is a board game called “College Life”. Like in the original Life, it focuses on peoples lives. College Life is going to have it focus on the life of college students. This game will focus on a variety of topics such as what a typical college student life entails. This game is targeted to 18-25 year old college students. It will sell for $30.00 retail and cost only $15.00 wholesale to make. This game will have four players. It will be a great game for College kids to play in the dorms or at parties. It will have bright vibrant colors this age group will enjoy. It will be appropriate to the age range targeted. We plan on marketing this game for the beginning of school 2005, when college kids will be heading back to the dorms and needing something to do.
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